SERVICES FOR COMMERCIAL CLIENTS LARGE AND SMALL
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We provide evidence-based marketing strategies designed to enhance brand performance. Our approach leverages commercial empirical data, refine existing marketing efforts, extend campaign lifecycles, and optimise channel selection to maximise profitable penetration and customer acquisition.
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Specialising in integrated marketing communications, we develop multichannel strategies that allocate resources effectively across digital and traditional platforms (e.g., TV, radio, social media). This ensures maximum reach and frequency within budgetary constrained environment, allowing clients to target their audience with the right message at the right time.
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We help businesses navigate resource constraints by developing cost-efficient, emotionally resonant campaigns. Our creative solutions focus on delivering Memorable Emotive and Distinctive messaging, allowing businesses to be heard, seen and more importantly remembered, even with limited budgets.
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Our integrated media planning services ensure seamless execution across traditional and digital channels. By fostering cross-channel synergy, we drive brand consistency and deliver enhanced performance through unified messaging across touch points, boosting overall brand performance and reach.
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With a foundation in evidence-based methodologies, we offer brand performance marketing that can be applied across various industries and sectors. By focusing on what the evidence says work we create and tailor marketing interventions that help brands increase their customers.
SERVICES FOR POLICY MAKERS
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We provide evidence-based insights to policymakers for designing targeted support initiatives aimed at empowering minority-owned businesses, particularly within the Afro-Caribbean entrepreneurial community. These include the development of financial incentives and capacity-building programs tailored to the specific needs of these communities.
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Our expertise in market research enables us to guide policymakers in creating educational workshops, training programs, and marketing interventions. These initiatives are focused on equipping minority-owned businesses with the tools and knowledge necessary to enhance their marketing effectiveness and achieve commercial sustainability.
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We offer strategic advisory services that help policymakers understand the importance of marketing effectiveness in driving sustainable growth for minority-owned businesses. By improving marketing capabilities within these communities, our recommendations contribute to wider economic stability and prosperity at both local and regional levels.
WHAT DO WE CHARGE
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Starting at £150 plus vat per hour.
Description: We provide high-impact consulting sessions tailored to your specific marketing challenges. With expertise in marketing effectiveness and extensive experience as a practitioner-pedagogues, We offer a unique blend of academic insight and commercial expertise to deliver evidence-based solutions that drive sustainable growth and behavioural change for your organisation
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Rate: Starting at £5,000 for a focused project up to 15 hours
Ideal for: Organisations needing a strategic plan or specific campaign evaluation, backed by expert analysis and actionable recommendations.
Scope: Includes initial consultation, customised strategy development, and a comprehensive project report with follow-up support.
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Starting at £7,500 per month with up to 20 hours of support.
Ideal for: Companies seeking ongoing support to embed marketing effectiveness and behavioural change strategies into their operations.
Scope: Provides regular consultations, strategic reviews, data analysis, and adaptive planning, ensuring consistent alignment with business objectives.
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Monthly Retainer: £7,500 per month (up to 20 hours)
Project-Based: Starting at £9,500 for focused projects (12-15 hours), adjustable based on project scope and complexity.
Ideal for: Local authorities, government agencies, and policymakers aiming to reach Afro-Caribbean and other minority groups effectively, enhance community engagement, and support public initiatives with evidence-based, culturally nuanced strategies.
Scope & Inclusions:
Community-Centric Communication & Engagement:
Audience Analysis: In-depth insights into the media habits and channel preferences of Afro-Caribbean and other minority communities.
Channel Optimisation: Tailored recommendations for channels with the highest potential reach and impact among diverse communities.
Culturally Sensitive Messaging: Developing content that aligns with community values, enhancing trust and message relevance.
Feedback Systems: Designing mechanisms to gather and integrate community feedback, allowing for adaptable and responsive communication strategies.
Strategic Campaign Development & Evaluation:
Comprehensive support for designing, executing, and assessing public communication campaigns with measurable, community-focused outcomes.
Workshops & Stakeholder Engagement:
Interactive workshops to educate staff and stakeholders on effective, culturally sensitive communication practices.
Impact Assessment Reports:
Monthly or quarterly reports detailing campaign effectiveness, engagement metrics, and qualitative insights to guide ongoing strategies.