WHO WE ARE
At the Ministry of Marketing Effectiveness (MOME) we believe in combining insightful, evidence-based Marketing with bold creativity to deliver exceptional marketing outcomes.
Every successful campaign is built on a foundation of strategic insight, ensuring our clients' marketing investments are guided by logic and a clear path to success.
We specialise in crafting unforgettable campaigns that capture the essence of a brand, while driving measurable results this is where the “Logic Meets The Magic".
As consulting experts in marketing effectiveness, we provide not only standout campaigns but also strategic advisory services, empowering our clients to optimise their marketing efforts. Our approach blends creative genius with practical execution, ensuring that every idea is impactful and aligned with business objectives. At MOME, we turn ideas into memorable, magical moments, transforming your brand’s story with innovation grounded in effectiveness.
Ministry of Marketing Effectiveness (MOME) are a hybrid agency that combines the strategic insight necessary for long-term business growth with the creative power to execute campaigns that truly connect with audiences.
We provide clients with a holistic solution that covers both the planning and execution phases of their marketing needs.
FOUNDER & CHIEF EFFECTIVENESS OFFICER
Dr. Chris Jones, is the founder of the Ministry of Marketing Effectiveness (MOME), and holds a doctorate in marketing effectiveness, bringing together academic expertise and practical commercial experience.
As a practitioner-scholar, Dr. Jones combines rigorous research with practical insights to create impactful, evidence-based strategies that help clients achieve sustainable growth. With a focus on behavioral change, MOME is where logic meets magic in the world of marketing.
As a seasoned consultant and Senior Lecturer in Marketing Communications and Management, Dr. Jones bridges the gap between theory and practice, helping businesses achieve measurable, long-term success.
His deep understanding of the commercial world allows him to deliver impactful solutions that resonate across industries. Dr. Jones founded the Ministry of Marketing Effectiveness (MOME) to integrate evidence-based strategies with creative thinking, offering businesses a fresh marketing approach that combines logic with magic. Grounded in his hands-on experience in the corporate world, MOME’s philosophy is encapsulated in its tagline: “Where Logic Meets Magic.”
The agency leverages data-driven insights alongside bold creative solutions to help businesses, particularly minority-owned and underrepresented enterprises, optimize their marketing practices and achieve sustainable growth. MOME reflects Dr. Jones’ passion for improving marketing outcomes through practical, effective strategies that are informed by his extensive research and industry expertise.
His mission is to deliver creative, results-driven marketing solutions that empower businesses to thrive in an ever-evolving marketplace. You can contact him at Chris@ministry-of-marketing-effectiveness.co.uk
WHAT WE DO
Ministry of Marketing Effectiveness (MOME) can be best described as a strategic creative consultancy. It combines evidence-based marketing strategies with bold, creative execution to deliver measurable results for its clients.
By focusing on both the strategic aspects of marketing effectiveness and the creative side of brand development and campaign execution, MOME operates at the intersection of logic and creativity.
The agency’s approach integrates data-driven insights (“The Logic”) to craft marketing strategies that are not only impactful but also aligned with the client’s business objectives. At the same time, we deliver innovative and memorable creative solutions (“The Magic”) that engage audiences and drive long-term profitability.
As a strategic creative consultancy, MOME offers businesses, especially SMEs and underrepresented enterprises, a comprehensive service, blending creative storytelling with actionable strategies to optimise brand performance, customer acquisition, and market penetration.
WHY WE DO WHAT WE DO
MOME (Ministry of Marketing Effectiveness) operates with the mission to bridge the gap between creativity and strategy, as businesses today need more than just flashy campaigns they need effective, measurable commercial outcomes that lead to sustainable growth and profitability.
MOME believes that true marketing effectiveness lies at the intersection of logic and magic, where data-driven insights meet bold, creative solutions.
MOME’s dual approach is rooted in the belief that evidence-based marketing, backed by creativity, is essential for long-term success. Many businesses, especially SMEs and minority-owned enterprises, struggle to find marketing strategies that balance innovation with proven results.
MOME fills this gap by delivering strategies rooted in evidence and expertise, while also embracing the creative spark that makes brands memorable and engaging.
Ultimately, MOME’s purpose is to empower businesses by providing strategic marketing solutions that not only captivate audiences but also drive profitability and growth. By helping brands navigate the complex marketing landscape, MOME ensures that every marketing investment is optimized for both short-term impact and long-term success.