Cookie Policy

Effective date 28/10/2024

At the Ministry of Marketing Effectiveness (MOME), we use cookies and similar technologies to improve user experience, analyse website performance, and deliver targeted content. This Cookie Policy explains what cookies are, how we use them, and how you can control your preferences.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. They enable websites to remember your actions and preferences, making your browsing experience more personalized and efficient.

2. Types of Cookies We Use

MOME uses various types of cookies to enhance website functionality and improve our services. These include:

  • Necessary Cookies: These cookies are essential for the website to function properly. They enable basic features, such as navigation and access to secure areas of the website.

  • Performance Cookies: These cookies help us understand how visitors interact with our website by collecting information about pages visited, time spent on the site, and any issues encountered. The data is used to improve website functionality and user experience.

  • Functionality Cookies: These cookies allow the website to remember your preferences, such as language settings, so you don’t have to re-enter them each time you visit.

  • Targeting/Advertising Cookies: MOME may use these cookies to deliver content relevant to your interests. They also help us measure the effectiveness of our marketing campaigns. We may share this information with third-party advertisers who assist in delivering our ads.

3. Third-Party Cookies

We may also use third-party cookies provided by trusted partners to help us analyze website performance and serve tailored content. These partners have their own privacy policies governing the use of collected data. MOME does not control these third-party cookies and encourages users to review their policies for further information.

4. How We Use Cookies

Cookies allow us to:

  • Enhance the functionality of our website and make it more user-friendly.

  • Provide a personalized browsing experience.

  • Analyse traffic and user behaviour to optimise content.

  • Deliver relevant advertisements and monitor campaign effectiveness.

5. Managing Your Cookie Preferences

You have the option to control and manage cookies in several ways:

  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to notify you when cookies are being used or to block them altogether. Please note that blocking all cookies may impact certain website functionalities.

  • Cookie Banner: When you first visit our website, you may see a banner asking for your consent to use certain cookies. You can accept, decline, or customize your preferences at that time.

6. Updates to This Cookie Policy

MOME may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this policy periodically to stay informed about how we use cookies.

7. Contact Us

If you have any questions about this Cookie Policy or how MOME uses cookies, please contact us at:info@ministry-of-marketing-effectiveness.co.uk